According to Jeanne, the raison d’être behind Les Filles en Rouje is what we, as a culture, associate with being natural. “[Les Filles en Rouje] cares about the person in front of us. We don’t want to hide, we want to sublimate,” says Damas. This, she described, “is a new wave of beauty,” giving life to moments, spirits, and interpretations rather than definitions and singular looks.
In other words, the goal is to inspire a view of beauty that’s not just tied to appearance. For Damas, beauty is an attitude and a state of mind found in everyday life.
